digital gate

  Your digital gate to the future




  Today you can hardly find someone who doesn't use media so the effective way to market your business is the digital marketing. 

So what is the digital marketing?

It is refers to the use of digital strategies to advertise brands or services, it is leverage the online technologies to reach the target. 

Key areas of digital marketing:

  1. Search engine optimization (SEO):it helps you enhance the visibility of a website on search engines  and it has benefits like it increases website ranking and make users find their needs. 

    There also techniques keywords research: 

     On page  SEO: optimize the content, off page SEO: building backlinks and technical SEO optimize site structure

  2. search engine marketing (SEM).
  3. social media marketing (SMM).
  4. email marketing .
  5. content marketing.
  6. affiliate marketing.
  7. pay-per-click(PPC) advertising. 
  8. influencer marketing.
  9. video marketing.

  • Digital marketing has lots of benefits:

 it helps you to get reach on many countries not just on your country this benefit cannot be found on the basic way of marketing like TV or print ads it is also more easier, helpful, affordable, available all the time and does not coasts a lot.

There is some SEO mistakes you should avoid:

First of all you shouldn't ignore Mobile Optimization because it should be suitable to any version and google check if it allow or able to be opened on phones.

Keyword Stuffing  this point is also an important one because if your blog includes a lot of keywords in the content it is considering as spam .

you shouldn't Ignore Meta Descriptions  because it may affect negatively on click-through rates

Don't Use Heading Tags  if  you don't use (h1,h2,h3,etc) your content won't be clear or organized

     You should always be sure about Updating Content because every day there is a new things your has to include it.

    Not Building Backlinks is one of the way to lost your reach because it means that your content is not good enough.

    there is another mistakes like the content quality and more and more .

    How to build strong backlinks?

    First thing you should focus on quality it's not about how many backlinks do you add you may put only one backlink but it is affective and enough and you should know that it take a lot of time so don't buy one to save your time because it will be ignored by engine 

    The quality of your content is very important it should be informative, you should write guest posts, it is also important to check it on website like ''ahrefs'' to find broken links 

     

    How to Create a Digital Marketing Plan?

    • you should know what you really want from this marketing do you want to increase awareness or Improve customer retention so set your goal first.
    • also you should know your audience which age is it made for? what kind of problems will it solve
    • you must analyse your strategies to know how to get reach by knowing for example which channels are they using 
    • have strong content includes your goal 








    Comments

    Post a Comment